ADVERTISING MANAGEMENT (Record no. 1597)

MARC details
000 -LEADER
fixed length control field 00559nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 1597
Classification number 659.11/AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MYERS, JOHN G., AAKER, DAVID
245 ## - TITLE STATEMENT
Title ADVERTISING MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc PRENTICE HALL OF INDIA
Date of publication, distribution, etc 1977
300 ## - PHYSICAL DESCRIPTION
Extent XVIII,612
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 25
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source MANNEYS BOOK SELLERS695/847
Additional physical form available note 695/847
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title ADVERTISING MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title ADVERTISING MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 18/08/1981 25.00 1597   659.11/AAK AAK/MYE 1597 SIU-B-1597 03/04/2014 03/06/2012 Books