CONSUMER BEHAVIOR : INSIGHTS FROM INDIAN MARKET (Record no. 159347)
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000 -LEADER | |
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fixed length control field | 00698nam a2200241Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220115104217.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131217s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788120339637 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | SIIB |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.834 MAJ |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | MAJUMDAR RAMANUJ |
245 ## - TITLE STATEMENT | |
Title | CONSUMER BEHAVIOR : INSIGHTS FROM INDIAN MARKET |
250 ## - EDITION STATEMENT | |
Edition statement | 1 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | PRENTICE HALL PUB |
Place of publication, distribution, etc | NEW DELHI |
Date of publication, distribution, etc | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 350 |
365 ## - TRADE PRICE | |
Price type code | Rs |
520 ## - SUMMARY, ETC. | |
Summary, etc | THIS BOOK CONTAINS EXAMPLES OF MARKETING PRACTICES IN INDIA, DIVERSITY OF THE INDIAN MARKETS. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | CONSUMER BEHAVIOUR, INDIAN MARKET (G-16) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING CONSUMER BEHAVIOR |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Symbiosis Institute of International Business | Symbiosis Institute of International Business | 24/10/2010 | VARMA BOOKS | 316.00 | 658.834 MAJ | SIIB-B-10821 | 20/12/2013 | 20/12/2013 | Books |