SIX RULES FOR BRAND REVITALIZATION (Record no. 158687)

MARC details
000 -LEADER
fixed length control field 00542nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141112122457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 LIG/KID
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LIGHT LARRY
245 ## - TITLE STATEMENT
Title SIX RULES FOR BRAND REVITALIZATION
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PEARSON EDUCATION
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 218
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc BACKGROUND TO THE TURNAROUND,THE SIX RULES OF REVITALZATION,ETC.,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING BRAND (G-11)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 03/02/2010 FORWARD BOOKS 300.00   658.827 LIG/KID SIIB-B-10179 20/12/2013 20/12/2013 Books