SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (Record no. 157110)

MARC details
000 -LEADER
fixed length control field 00555nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2 ZEI/BIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ZEITHAML VALARIE A
245 ## - TITLE STATEMENT
Title SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TATA MACGRAW HILL
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 743
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc THIS BOOK INCLUDES SUBSTANTIAL CONTENT ON PRACTICES FOLLOWED BY INDIAN ORGANIZATIONS.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING, GAPS MODEL, CASES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING SERVICES
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 01/08/2008 PRITAM BOOKS 348.50   658.834 2 ZEI/BIT SIIB-B-8870 20/12/2013 20/12/2013 Books