INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS (Record no. 157097)

MARC details
000 -LEADER
fixed length control field 00662nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141018124437.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 CLO/BAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW KENNETH E
245 ## - TITLE STATEMENT
Title INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PRENTICE HALL PUB
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 515
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc THE BOOK FOCUSES ON HOW MARKETING CONEPTS ARE APPLIED IN A VARIEY OF BUSINESSES.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING, MARKETING, CRM, CASES (G-05)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING ADVERTISING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 28/07/2008 TECHNICAL BOOKS 395.00   658.802 CLO/BAA SIIB-B-8847 20/12/2013 20/12/2013 Books