RETAIL MARKETING MANAGEMENT (Record no. 156876)

MARC details
000 -LEADER
fixed length control field 00622nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190528121320.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87 GIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GILBERT DAVID
245 ## - TITLE STATEMENT
Title RETAIL MARKETING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PEARSON EDUCATION ( SINGAPORE)PTE. LTD.
Place of publication, distribution, etc DELHI
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 457
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc A CLEAR AND ACCESSIBLE WRITING STYLE,RETAIL MARKETING PLANNING.SEGMENTATION AND POSITIONING,ELECTRONIC RETAILING,ETC.,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING RETAIL (G-55)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business 05/10/2007   658.87 GIL SIIB-B-8424 20/12/2013 20/12/2013 Books