MARKETING MANAGEMENT (Record no. 156338)

MARC details
000 -LEADER
fixed length control field 00562nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211004112919.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 333937198
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 RAM/NAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RAMASWAMY V S
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc MACMILLAN PRESS LTD
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 748
520 ## - SUMMARY, ETC.
Summary, etc Pricing,Direct Marketing,Sales Management,Sales Forecasting,Web Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING (G-02)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 25/06/2003 VARMA BOOKS DISTRIBUTORS 365.00 1 658.802 RAM/NAM SIIB-B-5593 11/08/2016 05/08/2016 20/12/2013 Books