KOTLER ON MARKETING (Record no. 155651)
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000 -LEADER | |
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fixed length control field | 00574nam a2200205Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211005110312.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131217s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780684860381 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | SIIB |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER PHILIP |
245 ## - TITLE STATEMENT | |
Title | KOTLER ON MARKETING |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | THE FREE PRESS |
Place of publication, distribution, etc | NEW YORK |
Date of publication, distribution, etc | 1999 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 257 |
520 ## - SUMMARY, ETC. | |
Summary, etc | THIS BOOK IS ABOUT WINNING PROFITABLY,OPTIMALLY CREATING AND MANAGING DEMAND FROM VARIOUS CUSTOMERS FOCUSEDS. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING (G-03) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Symbiosis Institute of International Business | Symbiosis Institute of International Business | 03/11/1999 | BUSINESS STANDARD INDIA BOOK DIS. | 583.00 | 658.802 KOT | SIIB-B-3373 | 20/12/2013 | 20/12/2013 | Books |