MARKETING (Record no. 15496)

MARC details
000 -LEADER
fixed length control field 00612nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 15496
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GUPTA , P K
245 ## - TITLE STATEMENT
Title MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc PUNE
Name of publisher, distributor, etc EVEREST PUBLISHING HOUSE
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 350
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 195
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source EVEREST COMPUTER BOOK SHOP5407/31.10.01
Additional physical form available note 5407/31.10.01
620 ## -
-- MARKETING MANAGEMENT, SERVICES MARKETING, MARKETING RESEARCH, DISTRIBUTION STRATEGIES,
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 01/11/2001 195.00 15496   658.8 GUP 15496 SIU-B-15496 03/04/2014 03/06/2012 Books