INTERNATIONAL MARKETING CONCEPTS, TECHNIQUES AND CASES (Record no. 154088)

MARC details
000 -LEADER
fixed length control field 00558nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220119105232.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 SAX/KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SAXENA RAJAN , KAPOOR M C
245 ## - TITLE STATEMENT
Title INTERNATIONAL MARKETING CONCEPTS, TECHNIQUES AND CASES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TATA MACGRAW HILL
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 1984
300 ## - PHYSICAL DESCRIPTION
Extent 220
520 ## - SUMMARY, ETC.
Summary, etc FOREIGN TRADE POLICY,PRICING POLICY,PRODUCT STRATEGIES,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING, INTERNATIONAL (G-25)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 25/08/1993 COMPLIMENTARY 25.00   658.84 SAX/KAP SIIB-B-345 20/12/2013 20/12/2013 Books