Advertising and Promotion (Record no. 153489)

MARC details
000 -LEADER
fixed length control field 00474nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131213b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title An Integrated Marketing Communications Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata Mcgraw Hill Education Private Limited
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 1016p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 13/12/2013 Educational Supplies 625.00 659.1 BEL SIU-B-48960 27/03/2023 Books
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 13/12/2013 Educational Supplies 625.00 659.1 BEL SIU-B-48961 23/02/2023 Books
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 13/12/2013 Educational Supplies 625.00 659.1 BEL SIU-B-48962 23/02/2023 Books