Advertising and promotion. (Record no. 141433)

MARC details
000 -LEADER
fixed length control field 00499nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200214141912.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130923s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071284400
040 ## - CATALOGING SOURCE
Original cataloging agency SCMS
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL 10717
Item number 10717
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George.E
245 ## - TITLE STATEMENT
Title Advertising and promotion.
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw - Hill
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent xxv,838p.
365 ## - TRADE PRICE
Price type code Rs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 01/02/2013 1 659.1 BEL 10717 SCMSUGV-B-10717 28/03/2016 26/10/2015 20/11/2013 Books