Marketing Management (Record no. 136098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00453nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130610s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9.78027E+12 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT/MAR 9479 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education Limited |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679+131 |
| 365 ## - TRADE PRICE | |
| Price type code | Rupees |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | Radiant Book Service |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 12/07/2011 | 2129.00 | 658.8 KOT/MAR 9479 | SCMSUGV-B-9479 | 23/05/2017 | 20/11/2013 | Books | |||||||
| Lost | Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 12/07/2011 | 2129.00 | 1 | 658.8 KOT/MAR 9480 | SCMSUGV-B-9480 | 14/06/2018 | 20/11/2013 | Books | 03/02/2014 | ||||
| Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 12/07/2011 | 2129.00 | 17 | 658.8 9481 | SCMSUGV-B-9481 | 11/03/2024 | 20/11/2013 | Books | 08/03/2024 | 6 | ||||
| Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 12/07/2011 | 2129.00 | 15 | 658.8 KOT/MAR 9482 | SCMSUGV-B-9482 | 10/04/2024 | 20/11/2013 | Books | 11/03/2024 | 12 | ||||
| Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 12/07/2011 | 2129.00 | 14 | 658.8 KOT/MAR 9483 | SCMSUGV-B-9483 | 08/04/2024 | 20/11/2013 | Books | 18/03/2024 | 13 |
