Ingredient Branding :- Making the Invisible visible (Record no. 135832)
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000 -LEADER | |
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fixed length control field | 00461nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130610s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9.78364E+12 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 KOT 9202 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler Philip |
245 ## - TITLE STATEMENT | |
Title | Ingredient Branding :- Making the Invisible visible |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London |
Name of publisher, distributor, etc | Springer-Verlag |
Date of publication, distribution, etc | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | "xvii,393" |
365 ## - TRADE PRICE | |
Price type code | Rupees |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
Availability source | The Forward Books |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Pfoertsch Waldemar |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 02/02/2011 | 2836.00 | 658.827 KOT 9202 | SCMSUGV-B-9202 | 20/11/2013 | 20/11/2013 | Books |