Ingredient Branding :- Making the Invisible visible (Record no. 135832)

MARC details
000 -LEADER
fixed length control field 00461nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130610s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9.78364E+12
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KOT 9202
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Ingredient Branding :- Making the Invisible visible
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Springer-Verlag
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent "xvii,393"
365 ## - TRADE PRICE
Price type code Rupees
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source The Forward Books
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pfoertsch Waldemar
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 02/02/2011 2836.00   658.827 KOT 9202 SCMSUGV-B-9202 20/11/2013 20/11/2013 Books