Adevertising media planning : a brand management approach (Record no. 134714)

MARC details
000 -LEADER
fixed length control field 00512nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130610s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9.78812E+12
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019 KEL/ADV 7064
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelley Lany D
245 ## - TITLE STATEMENT
Title Adevertising media planning : a brand management approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice - Hall of India Private Limited
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent "vii, 144"
365 ## - TRADE PRICE
Price type code Rupees
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source A. G. Books International
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer Donald W.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 18/11/2009 125.00 1 659.111 KEL/ADV 7064 SCMSUGV-B-7064 10/07/2015 01/07/2015 20/11/2013 Books