Adevertising media planning : a brand management approach (Record no. 134714)
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000 -LEADER | |
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fixed length control field | 00512nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130610s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9.78812E+12 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1019 KEL/ADV 7064 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kelley Lany D |
245 ## - TITLE STATEMENT | |
Title | Adevertising media planning : a brand management approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Prentice - Hall of India Private Limited |
Date of publication, distribution, etc | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | "vii, 144" |
365 ## - TRADE PRICE | |
Price type code | Rupees |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
Availability source | A. G. Books International |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jugenheimer Donald W. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 18/11/2009 | 125.00 | 1 | 659.111 KEL/ADV 7064 | SCMSUGV-B-7064 | 10/07/2015 | 01/07/2015 | 20/11/2013 | Books |