Practice of Marketing ; Science or Superstition ? (Record no. 132694)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130610s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8174363432 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GHO/PRA 2183 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghosh Shyamal |
| 245 ## - TITLE STATEMENT | |
| Title | Practice of Marketing ; Science or Superstition ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Roli Books Pvt.Ltd. |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xii, 276" |
| 365 ## - TRADE PRICE | |
| Price type code | Deutsch Mark |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | Chapter and Verse 2540 / 24.05.06 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 19/06/2006 | 295.00 | 658.8 GHO/PRA 2183 | SCMSUGV-B-2183 | 20/11/2013 | 20/11/2013 | Books |
