Global Brand Strategy : Unlocking Brand Potential Across Countries, Cultures & Markets (Record no. 130825)

MARC details
000 -LEADER
fixed length control field 00403nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131003s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gelder, Sicco Van
245 ## - TITLE STATEMENT
Title Global Brand Strategy : Unlocking Brand Potential Across Countries, Cultures & Markets
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Kogan Page
Place of publication, distribution, etc London
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 260
365 ## - TRADE PRICE
Price type code Rs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Intact Book House 325.00 1 658.827 GEL SIU-B-46105 11/10/2021 27/06/2020 05/11/2013 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Sri Lakshmi Book Distributors 325.00 1 658.827 GEL SIU-B-47203 29/08/2022 14/06/2022 05/11/2013 Books