Advertising and Promotion : An Integrated Marketing Communication Perspective (Record no. 129911)

MARC details
000 -LEADER
fixed length control field 00358nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131003s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch E. George, Belch A. Michael, Purani Keyoor
245 ## - TITLE STATEMENT
Title Advertising and Promotion : An Integrated Marketing Communication Perspective
250 ## - EDITION STATEMENT
Edition statement 7th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TMH
365 ## - TRADE PRICE
Price type code Rs
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Sapna Book House 599.00 2 5 659.1 BEL SIU-B-47919 18/01/2020 17/01/2020 05/11/2013 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Intact Book House 550.00     659.1 BEL SIU-B-45964 05/11/2013   05/11/2013 Books