Trends in Advertising Management (Record no. 128984)

MARC details
000 -LEADER
fixed length control field 00369nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131004s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789380995212
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Savitha
245 ## - TITLE STATEMENT
Title Trends in Advertising Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Enkay Publishing House
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 244
365 ## - TRADE PRICE
Price type code Rs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Sunrise Publishers & Distributors 795.00   659.1 MOH SIU-B-48388 05/11/2013 05/11/2013 Books