Advertising, Sales Promotion and CRM (Record no. 128605)

MARC details
000 -LEADER
fixed length control field 00364nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131004s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788183987646
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 AGA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Agarwal, P.K.
245 ## - TITLE STATEMENT
Title Advertising, Sales Promotion and CRM
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pragati Prakashan
Place of publication, distribution, etc Meerut
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 492
365 ## - TRADE PRICE
Price type code Rs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date checked out
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Sapna Book House 260.00   659.1 AGA SIU-B-47923 05/11/2013 05/11/2013 Books    
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Sapna Book House 260.00 1 659.1 AGA SIU-B-46801 02/04/2016 05/11/2013 Books 1 31/03/2016