Mobile marketing : (Record no. 126399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131008s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131209899 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | MIC/SAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michael Alex |
| 245 ## - TITLE STATEMENT | |
| Title | Mobile marketing : |
| Remainder of title | achieving competitive advantage through wireless technology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Reed Elsevier India Pvt.Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 300 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing and Sales |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salter Ben |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of acquisition | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Centre for Information Technology | Symbiosis Centre for Information Technology | ISSUABLE | 260.00 | 658.872 MIC/SAL | SCIT-B-7196 | 05/11/2013 | Books | ||||||||
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 10/11/2010 | 260.00 | 658.8 MIC/SAL | SCMHRD-B-20858 | 25/02/2017 | Books | Dewey Decimal Classification | Text Book | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 05/11/2013 | 325.00 | 658.872 MIC | SIU-B-46058 | 05/11/2013 | Books | Intact Book House |
