COMPLETE ADVERTISING AND MARKETING (Record no. 12259)

MARC details
000 -LEADER
fixed length control field 00561nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 12259
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LEWI, HERSCHELL GORDON
245 ## - TITLE STATEMENT
Title COMPLETE ADVERTISING AND MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc CHENNAI
Name of publisher, distributor, etc EAST WEST BOOKS
Date of publication, distribution, etc 1998
300 ## - PHYSICAL DESCRIPTION
Extent VII,293
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 450
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source WRITE CHOICE471
Additional physical form available note 471
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title COMPLETE ADVERTISING AND MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title COMPLETE ADVERTISING AND MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 26/03/1999 450.00 12259   658.8 GOR 12259 SIU-B-12259 03/04/2014 03/06/2012 Books