INTRODUCTION TO ADVERTISING AND PROMOTION (Record no. 11817)

MARC details
000 -LEADER
fixed length control field 00608nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 11817
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH, GEORGE E.
245 ## - TITLE STATEMENT
Title INTRODUCTION TO ADVERTISING AND PROMOTION
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc CHICAGO
Name of publisher, distributor, etc IRWIN
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Extent XXII,762
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 1336
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source THE WRITE CHOICE147/15.07.98
Additional physical form available note 147/15.07.98
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title INTRODUCTION TO ADVERTISING AND PROMOTION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title INTRODUCTION TO ADVERTISING AND PROMOTION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 15/07/1998 1336.00 11817 5 659.1 BEL 11817 SIU-B-11817 18/10/2019 04/10/2019 03/06/2012 Books