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Integrated Advertising, Promotion And Marketing Communications

Clow Kenneth E

Integrated Advertising, Promotion And Marketing Communications - New Delhi Pearson Education ( Singapore)Pte. Ltd. 2007 - 537

THIS BOOK IS MARKETING COMMUNICATIONS,ADVERTISING MANAGEMENT,PERSONAL SELLING,DATABASE MARKETING,PUBLIC RELATIONS,ETC.,

English

ISBN: 8131709965

Subjects--Topical Terms:
Marketing Advertising (G-5)

Dewey Class. No.: 658.802 CLO/BAA

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