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Conceptual issues in consumer behavior

Kumar S Ramesh

Conceptual issues in consumer behavior - New Delhi Pearson Education ( Singapore)Pte. Ltd. 2003 - 323 p.

ISBN: 9788129700148

Subjects--Topical Terms:
Marketing Consumer Behavior (G-16)
Consumer behavior

Dewey Class. No.: 658.839 54 / KUM

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