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Strategic Management of Technology and Innovation

Burgelman Robert A.

Strategic Management of Technology and Innovation - 4th ed - New Delhi McGraw Hill Education India Private Limited 2013 - 1208 Paperback

Marketing

Strategic Management of Technology and Innovation

English

ISBN: 9780070683419

Subjects--Topical Terms:
Innovation, Strategy, Technological evolution, Product development, Management

Dewey Class. No.: 658.514/ BUR

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