Blue Ocean Strategy :
Kim, W. Chan
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant - Boston Harvard business School Press 2005 - xv, 240 p.
9781591396192
New Products
Market Segmentation
Marketing Management
658.802 / KIM
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant - Boston Harvard business School Press 2005 - xv, 240 p.
9781591396192
New Products
Market Segmentation
Marketing Management
658.802 / KIM