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Value First, Then Price:

Hinterhuber, Andreas

Value First, Then Price: Building Value-Based Pricing Strategies - 2nd Ed. - New York Routledge 2022 - xvi, 272 p.

ISBN: 9781032012124

Subjects--Topical Terms:
Markting
Industrial Maketing
Pricing and Value

Dewey Class. No.: 658.816 / HIN

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