International marketing: strategy and theory

Onkvisit, Sak

International marketing: strategy and theory - 5th ed.; Spl. Ind. Ed. - London; New York Routledge 2017 - xxvi, 710 p.; ill.; 26 cm

"This fifth edition has been fully revised to include new data from top journals, Prices and Earning the International MonetaryFund, and Transparency International."

9781138568365


Export marketing
Management
International Marketing

658.848 / ONK