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Investigating the Effects of Sustainable Marketing Practices and Ethical Behavior on Strong Brand Loyalty

Kumar, Divyansha

Investigating the Effects of Sustainable Marketing Practices and Ethical Behavior on Strong Brand Loyalty - Pune. Symbiosis International ( Deemed University). 2023. - ix, 130 p.

Subjects--Topical Terms:
Sustainable Marketing Practices
Ethical Behavior
Brand Loyalty
Sustainable Fashion Brands
Theory of Planned Behavior

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