Business research methods

Zikmund, William G

Business research methods - 7th ed - New Delhi South-Western a part of Cengage Learning 2003 - xix, 747 pages; 27 cm.

"Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas."

9788131500293


Business Research
Management Research

658.4030 / ZIK