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Brand Failures

Haig, Matt

Brand Failures : The Truth About the 100 Biggest Branding Mistakes of all Time - London Kogan Page 2003. - viii, 310 p.

ISBN: 9780749439279

Subjects--Topical Terms:
Brand Choice
Branding (Marketing)
Brand Loyalty
Product Management
Brand Name Products

Dewey Class. No.: 658.827 / HAI

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