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Blue Ocean Shift Beyond Competing

Kim, W Chan

Blue Ocean Shift Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth - New York Macmillan 2017. - xiii, 320 p.

ISBN: 9781509832194

Subjects--Topical Terms:
Market Segmentation
New Products
Marketing Management

Dewey Class. No.: 658.802 / KIM

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