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Service Marketing Intergrating Customer Focus Across the Firm

Valarie A. Zeithaml

Service Marketing Intergrating Customer Focus Across the Firm - 7th Edition - Chennai Mc Graw Hill Education Publication 2018 - xxxv,582 p.

ISBN: 9789353160777

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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