International marketing management :

Mathur, U. C., 1938-

International marketing management : text and cases / U.C. Mathur. - New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008. - 583 p. : ill. ; 24 cm.

Includes index.

9780761936404 (paper back)

2008007161


Export marketing--Management.
Export marketing--Management.--India
International trade.
International trade--India.

HF1416 / .M32 2008

658.8/4