Statistical modeling for management /

Hutcheson, Graeme.

Statistical modeling for management / Graeme D. Hutcheson, Luiz Moutinho. - London ; SAGE, 2008. - xviii, 235 p. : ill. ; 25 cm.

Includes bibliographical references (p. [223]-230) and index.

9780761970125 (pbk.)

GBA673216


Marketing--Mathematical models.
Marketing--Statistical methods.

658.800151/HUT