Winning a billion consumers :
Joshi, Atul,
Winning a billion consumers : a disruptive approach for success in India / Atul Joshi. - New Delhi Sage 2016 - xv, 261 pages : illustrations ; 22 cm
Includes index.
9789351505570 (pbk. : alk. paper)
Management--India.
Customer relations--India.
Strategic planning--India.
Social responsibility of business--India.
Success in business--India.
658.8342/JOS
Winning a billion consumers : a disruptive approach for success in India / Atul Joshi. - New Delhi Sage 2016 - xv, 261 pages : illustrations ; 22 cm
Includes index.
9789351505570 (pbk. : alk. paper)
Management--India.
Customer relations--India.
Strategic planning--India.
Social responsibility of business--India.
Success in business--India.
658.8342/JOS