Winning a billion consumers :

Joshi, Atul,

Winning a billion consumers : a disruptive approach for success in India / Atul Joshi. - New Delhi Sage 2016 - xv, 261 pages : illustrations ; 22 cm

Includes index.

9789351505570 (pbk. : alk. paper)


Management--India.
Customer relations--India.
Strategic planning--India.
Social responsibility of business--India.
Success in business--India.

658.8342/JOS