Native advertising :
Lovell, Dale,
Native advertising : the essential guide / Dale Lovell. - xiv, 227 pages : illustrations, maps ; 24 cm
Includes bibliographical references and index.
part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
9780749481162 0749481161
2017285766
Internet advertising.
Internet marketing.
Internet advertising.
Internet marketing.
Online-Marketing
HF6146.I58 / L683 2017
659.1
Native advertising : the essential guide / Dale Lovell. - xiv, 227 pages : illustrations, maps ; 24 cm
Includes bibliographical references and index.
part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
9780749481162 0749481161
2017285766
Internet advertising.
Internet marketing.
Internet advertising.
Internet marketing.
Online-Marketing
HF6146.I58 / L683 2017
659.1
