MBA in a book, mastering business with attitude
Kurtzman, Joel
MBA in a book, mastering business with attitude - New York Three Rivers Press 2004 - 437
"An informative, jargon-free introduction to the fundamental principles and practices of business brings together the expertise of some of today's leading business philosophers to provide an accessible overview of such topics as business management, marketing, corporate finance, strategy, leadership, innovation, and more."
9780307451583
Marketing
Industrial management
BUSINESS & ECONOMICS
Industrial Management
658 / KUR
MBA in a book, mastering business with attitude - New York Three Rivers Press 2004 - 437
"An informative, jargon-free introduction to the fundamental principles and practices of business brings together the expertise of some of today's leading business philosophers to provide an accessible overview of such topics as business management, marketing, corporate finance, strategy, leadership, innovation, and more."
9780307451583
Marketing
Industrial management
BUSINESS & ECONOMICS
Industrial Management
658 / KUR
