CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY

ZIKMUND WILLIAM G , McLEOD RAYMOND

CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY - NEW DELHI WILEY INDIA PVT 2012 - 178

978-81-265-2805-9


MANAGEMENT CUSTOMER RELATIONSHIP (F-8)

658.812 ZIK/McL