The psychology of the Asian consumer
The psychology of the Asian consumer
- Abingdon, Oxon ; New York,London Routledge, Taylor & Francis Group 2015
- xi,164
"Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key co."
9780765646477
Psychology
Consumers
Asia
Consumer behavior
658.8342095 / SCH
"Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key co."
9780765646477
Psychology
Consumers
Asia
Consumer behavior
658.8342095 / SCH
