Big data for small business for dummies

Marr, Bernard

Big data for small business for dummies - New Delhi Wiley 2016 - xi, 242 pages; 24 cm.

"This book explains what big data actually is and how you can analyze and use it to improve your business. It shows how to use big data to make sense of user activity on social networks and customer transactions; demonstrates how to capture, store, search, share, analyze and visualize analytics; helps turn your data into actionable insights; and explains how to use big data to your advantage in order to transform your small business."

9788126559688


Big data
Data mining
Small business
Management
Organizational effectiveness
Data processing
Decision making
Business planning
Information technology
Decision making

658.4038 / MAR