Building strong brands /
Aaker, David A.
Building strong brands / David A. Aaker. - London : Pockets Book, 1996. - ix, 380 p. : ill.; 25 cm.
Includes bibliographical references (p. ) and index.
9781849830409
Brand name products--Management. Brand name products--Valuation--Management. Intangible property--Valuation--Management.
658.827 AAK
Building strong brands / David A. Aaker. - London : Pockets Book, 1996. - ix, 380 p. : ill.; 25 cm.
Includes bibliographical references (p. ) and index.
9781849830409
Brand name products--Management. Brand name products--Valuation--Management. Intangible property--Valuation--Management.
658.827 AAK
