Fundraising management:

Sargeant, Adrian

Fundraising management: analysis, planning and practice - London New York Routledge 2004 - xvi, 347 p. ill. 26 cm.

Includes bibliographical references and index.

"This text is the first comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The text offers key analyses of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns." "Fundraising Management is for students of fundraising and non-profit professionals alike."

9780415317023


Fund raising--Management
Investments & Securities

658.15224 / SAR