Digital marketing excellence:
Chaffey, Dave
Digital marketing excellence: planning, optimizing and integrating online marketing - 5th ed. - New Delhi Routledge 2017 - xxvii, 660 pages 26 cm
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.
9781138494237
Internet marketing
Information technology
Social network
Business communication
Customer relationship
Planning
Optimization
Integration
Electronic marketing
Online-Marketing
Marketing digital
658.872 / CHA
Digital marketing excellence: planning, optimizing and integrating online marketing - 5th ed. - New Delhi Routledge 2017 - xxvii, 660 pages 26 cm
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.
9781138494237
Internet marketing
Information technology
Social network
Business communication
Customer relationship
Planning
Optimization
Integration
Electronic marketing
Online-Marketing
Marketing digital
658.872 / CHA
