Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective - 9th - New York : McGraw-Hill Irwin, c2012. - xxxiv, 1016 p. : ill. (ill. en coul.) ; 29 cm.
Includes index.
9781259026850
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL
Advertising and promotion : an integrated marketing communications perspective - 9th - New York : McGraw-Hill Irwin, c2012. - xxxiv, 1016 p. : ill. (ill. en coul.) ; 29 cm.
Includes index.
9781259026850
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL
