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Sports marketing

Fetchko, Michael J.

Sports marketing Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow. - 1st ed. - London; New York Routledge 2016 ©2013 - xxi, 391 p. col. ill. 30 cm.

Includes bibliographical references and indexes.

ISBN: 9780132135467 (alk. paper)

Subjects--Topical Terms:
Sports--Marketing

Dewey Class. No.: 796.0688 / FET

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