Innovation in pricing :
Innovation in pricing : contemporary theories and best practices /
edited by Andreas Hinterhuber and Stephan M. Liozu.
- New York Routledge 2013
- xix, 416 pages ; 24 cm
Earlier ed.: 2012.
Includes bibliographical references and index.
9781138917378 9781138738270 (pbk. : alk. paper)
Pricing.
Marketing--Technological innovations.
658.816 / 43321
Earlier ed.: 2012.
Includes bibliographical references and index.
9781138917378 9781138738270 (pbk. : alk. paper)
Pricing.
Marketing--Technological innovations.
658.816 / 43321
