Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
Strategic brand management: building, measuring, and managing brand equity - 4th ed. - New Delhi Pearson 2017 - xxix, 586
"Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies."
9789332542204
Brand name products
Management
Industrial Management
Management Science
Organizational Behavior
658.827 / KEL
Strategic brand management: building, measuring, and managing brand equity - 4th ed. - New Delhi Pearson 2017 - xxix, 586
"Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies."
9789332542204
Brand name products
Management
Industrial Management
Management Science
Organizational Behavior
658.827 / KEL
