RESEARCH METHODS FOR BUSINESS: A SKILL-BUILDING APPROACH

SEKARAN UMA

RESEARCH METHODS FOR BUSINESS: A SKILL-BUILDING APPROACH - 6th ed - NEW DELHI WILEY INDIA PVT LTD 2017 - xxi, 423

A Skill Building Approach,6th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.
Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

978-81-265-5674-8

650.072/SEK/BOU